VW's Commercial Division are set to launch a new advertising campaign featuring real life owners and their vans. The Dorset Gardener Van will be gracing various National newspapers and magazines on behalf of VW in the near future.


Recently, Volkswagen ran an advertising campaign under the headline ‘ Before you buy a van, get three quotes’. Each advert then listed quotes from real customers. VW assessed the campaign as successful and now want to move the campaign up a gear by showing real customers standing proudly with their van alongside written quotes, to feature on billboards, local and national press.

‘The Dorset Gardener’ bought his VW Caddy van at the end of November 2004 from Loders of Dorchester who were so impressed with the eye catching design for the van livery that they put him forward to participate in the campaign. He was then asked by VW to submit a roll of snapshots and a completed questionnaire from which he was selected with just 18 others nationally for the campaign. The effort was very much a family affair as the van livery design was created together with his son, who has his own design business, AndersDesign, covering Marine, Product, Graphic and Architectural design .



Click [here] to return to main page.